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Sales Management
A Global Perspective
by Earl D. Honeycutt, John B. Ford, Antonis C. Simintiras
2003·334 pages·en
Publisher, ISBN & more
- Publisher
- Psychology Press
- ISBN
- 9780415300438
About this book
Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales force.
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