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Data Mining Techniques
For Marketing, Sales, and Customer Relationship Management
by Michael J. A. Berry, Gordon S. Linoff
2004·671 pages·en
Publisher, ISBN & more
- Publisher
- John Wiley & Sons
- ISBN
- 9780471470649
About this book
Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.
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